MAX WOLF / CREATIVE STRATEGY PORTFOLIO
I connect audience research with positioning, campaign copy and creative testing. My main experience is Rawbalance, where I worked with the founder across the brand, its website and its paid creative.
Explore the experiencesCreative Strategist · Copywriter · Performance Marketing Intern
MAIN EXPERIENCE / AUSTRALIAN BRAND / 6.5 MONTHS
For this Australian balance-training brand, I helped turn athletes’ and surfers’ training needs into clearer positioning, persuasive messaging and a creative testing programme.
I researched training motivations, buying concerns and the language athletes and surfers use. I translated those findings into brand positioning and campaign angles grounded in how the audience thinks about training.
I wrote hooks, scripts, ad copy, website headlines, product messaging and offer copy. The aim was a consistent argument from the first ad impression through to the product page.
I tailored and refined the product guidebook around the audience’s training needs, improving its structure and language. I also updated website design and messaging to reduce friction, strengthen the ad-to-page journey and support conversion and cost-per-acquisition efficiency.
I developed creative concepts and variations, managed testing and used campaign response to refine the next execution. I researched athletes and UGC creators, wrote briefs and guided feedback on hooks and product demonstrations.
CONTENT & CREATIVE PRODUCTION
I developed the angles, hooks and scripts behind the content, then shaped them into video ads and creator briefs. Testing different messages and executions helped me refine how the product’s value was communicated.
FREELANCE & COLLABORATIONS
FOOD & HOSPITALITY / META ADS
Content production & Meta ads contribution
I created food-led content around the kitchen, preparation and dining experience, handling filming and editing and contributing to the Meta ads campaign. The creative brought the restaurant’s craft to the foreground and gave potential guests a reason to visit.
PAID SOCIAL / META ADS
Meta campaign management & creative
I ran the clinic’s Meta ads campaigns, bringing the video creative and campaign messaging together around the treatment offer. The work made treatment comparisons easier to understand and connected the clinic’s services with prospective patients.
ABOUT MAX
My work connects research and commercial thinking with practical creative execution. I bring experience in audience insight, messaging, copy, creator briefs and performance creative, with an understanding of the journey from ad to product page.
PREFERRED START DATE / FROM JANUARY 2027
I’m looking for an internship opportunity through Erasmus+ where I can contribute to a marketing team and continue developing my experience.